Churn for banks

Churn for banks

by Peter Hancock 5. December 2007 07:06

Why can't we have a churn for the banking sector?  You go in to, say...  Colonial First State, and say "I want all my accounts with you.  Here are all my details.  Make it happen".  And then somebody at the bank goes through and chases up all your existing accounts, arranges the papers for your new accounts, organises the payout figures, arranges the cancellation of credit cards, and voila...  you have all your accounts with your new bank.

Is it any wonder people don't leave change their existing accounts.  Over the last few days I've spent about 5 hours arranging a new personal loan, and the payout and closure of my old personal loan, visa card, and personal transaction account.  The scary thing is - that's five hours of waiting in queues and filling out paperwork.  If a bank really wants my business, and they offered me that ability to just automagically churn my accounts, there's a better than even chance they'd get it.

Hmm... customer service from a bank.  I'd like to see that.

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November 22. 2008 15:10

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